Last November, Concepts opened up a unique annex in the TriBeCa neighborhood of New York City with the goal of releasing their incredible footwear collaborations within an unprecedented retail shopping experience. For tomorrow’s drop of the Asics Gel Lyte V “8-Ball”, the Boston-based shop created a uniquely interactive installation designed to mimic a certain transaction associated with the design of the shoe. As expected, Concepts goes above and beyond a classic sneaker release, making their NYC pop-up a can’t miss attraction – whether you’re into shoes or not.