Haacht Brewery has been an independent family business for more than 110 years. It’s a great example of real Belgian craftsmanship. The unconventional character of Primus results from this long history of unconventionality at Haacht Brewery. Follow the taste hype of the day? No thanks. We prefer to brew Primus according to the rules of the art. And preserving our industrial heritage, our values and traditions tastes so good, we wouldn’t give it up for the world.