What emerged over the years, as Apple transformed itself from a fallen idol to a world beater, is
an organization that tries as hard as any big company can to embrace the ethos of a start-up. The
benefits are not always obvious to those outside 1 Infinite Loop. With a handful of bold steps such as
insulating all but a few employees from the profit-and-loss figures as well as using an extreme form
of accountability, Apple has created a work environment where employees are encouraged to think
big thoughts yet mediocrity becomes quickly exposed.