For Leney et al. (2004) attractiveness depends on stakeholder opinions; the concept of attractiveness implies that opinions and priorities of various stakeholders have been heard and incorporated into VET policy and programme design. Improving the quality, transparency and accessibility of the education and training on offer will raise its attractiveness, provided such measures are responsive to stakeholder needs. This definition combines the subjective element of attractiveness with factors or measures that increase attractiveness. This study gathered information from 31 countries on measures used to increase IVET attractiveness, though it did not systematically explore stakeholder views